Makro Core Customer Base
Professional customers of all socio-economic segments are important at Makro and all possible growth potential is being pursued for each one of them.
Customer Relationship Management is a vital function at all Makro Stores.
Dedicated teams at each Store work with the aim of focusing on customer satisfaction, with particular emphasis on our core customer base.
Regular and personalized interaction with our active customers help them to stay abreast of Makro offers and promotions, while it supports the Company in making improvements to its food and non food assortment.
We believe that the biggest opportunity of growth is in service to the catering sector thus a large portion of our assortment is stocked with the need of Hotels, Restaurants, Cafeterias and Catering Services in mind.
The impact of this relationship management can be seen in the growing customer loyalty and the increased spending on an average transaction. Makro will continue to professionalize its competency in the area of customer interaction